FIFA TribeAllTruth Gamer Culture Report: 3000+ words / 30+ page PDF document.
Includes findings from our conversations with 2000 gamers online from around the world and face to face interviews in the UK.
We also explore the appeal amongst gamers for the licensed music & brands within FIFA 18.
The EA Sports FIFA brand is the worlds leading sports video game with a huge global audience of 20 million players during the 2017/18 football season. FIFA video games provide a rich audio-visual environment recreating the look & feel of real-world football in fine detail. As part of our exploration of football video gamer culture, we delved into the cut through an appeal that the licensed music and brands have within FIFA 18.
We hope our FIFA TribeAllTruth report will be a useful reference for rights holders in music or brands teams involved in licensing content for placement within video games or wishing to in the future.