We support you to understand and analyse your audience, helping you to read them and optimise your strategy ahead of new marketing, content, product or service activations.
At the All Ears Group, we have a number of routes available from exploring your audience data, aiding you to learn and gain from your fans, right through to commissioning and running bespoke research studies. Depending on our client objectives, we will utilise a variety of research measures ranging from third-party data sources to our own primary qualitative or quantitative studies.
Our own fieldwork means we can access your audience and start conversations at a personable one to one level, or if required, speak to them in their tens, hundreds or even thousands online.
Areas we can help you with include:
• Audience profiling
• Segmentation studies
• New product development testing
• Deep dive consumer ethnography
• Content strategy
• Partner data ‘housekeeping’
• Materials for pitch documents
• Plus more bespoke research studies